Creating Social Media Buttons: Facebook

After a brief overview, we discussed different buttons for Twitter last week in the blog. This week we will look at the various buttons that can be used for Facebook.

Follow Button (formerly called Subscribe Button)

This button enables you to reach out and increase your following. It allows your members to subscribe to your Facebook page.

Go to your Facebook page and copy the URL for it. Click this LINK. Fill in the copied URL. No numbers are needed for width or height. Click the button “Get Code.” Click on iFrame tab. Copy the code that appears.

Open your website in the editor (e.g. Weebly) you are using. In Weebly, drag the icon “Embed Code” to the position you want the button. Paste the code from Facebook. After publishing, you will see a “Follow” button.

Like Button

This gives your Facebook page a “thumbs up.” Members endorse your content and share it with their Facebook connections. This button does NOT allow members to personalize messages before sending them. The Share Button does allow personalized comments. The following directs allow you to add a LIKE Button and include the SHARE Button.

You will need your Facebook URL. Paste it into this FORM.  See the example below. Click “Get Code.” Copy the code. Open your website in the editor (e.g. Weebly) you are using. In Weebly, drag the icon “Embed Code” to the position you want the button. Paste the code from Facebook. After publishing, you will see a “Like and Share” button.

Although we’ve only covered Twitter and Facebook buttons in the last two posts, there are buttons for LinkedIn, YouTube, Pinterest, and Instagram. We hope to cover several more in the months to come.

Leveraging Social Media: Facebook

Are you wondering how Facebook can be useful for your DKG chapter or state organization? This particular form of social media can be a space for linking your members and sharing important information. But remember that, unlike personal Facebook pages, a chapter or state organization page needs to be more “official” in terms of posting appropriate and correct information.

Click here to a link with directions for setting up a page for your chapter. Although based in Britain, it covers everything you need to know to get started.

Basic things you should do:

• Your posts should be valuable, useful and entertaining to members.
• Posts should be about your group.
• Tell powerful stories about awards, activities, achievements, and projects to retain interest.
• Be obsessive about replying to comments. (Be sure to set up notifications.)
• Remember content is king.
• Post smile-worthy content.
• Be inspiring.
• Be a source of information.
• Post images!
• Mix up the content types (photos, dialogue, and later video)
• Post at different times of the day.
• Post “Calls to Action”.
• Use Facebook events.
• Use compelling headlines.
• Invite members to comment.

More Advanced things to try:

• Try using Facebook Live . When you are comfortable, post these more often.
• Use Insights Posts report to guide you. This will increase engagement.
• Recycle popular posts.
• Publish linked posts with multiple images to create a carousel.
• Create videos, graphics, and posts that stand out and make people want to share.
• Videos, videos, videos…this will increase visibility and engagement.
• Experiment with Facebook ads. They are reasonably priced!

Beyond Facebook

• Embed Facebook posts on your website or blog.
• Re-post on Pinterest with a link back to your Facebook page.
• Post the URL to a specific Facebook post on Twitter or in your newsletter.
• Integrate your Facebook icon/link into your website, newsletters, emails, and printed material.

Ready to try a Facebook page? Do you already have a Facebook page? If so, how do you use it?

Facebook graphic is a CC0 from Pixabay.  https://pixabay.com/

Follow Us!

Some members Tweet. Some post to Facebook, Pinterest, or Instagram. Some may watch videos on YouTube. When all is said and done, most members use at least one platform of social media.

Why should you use social media?

You can connect with friends across the world.
Social media is truly a speedy communication: you make a point and move on.
Social media fosters friendships.
You can find common ground on an important topic.
Important information is at your fingertips.
Social media is two-way communication.
It is a meeting point.
News is delivered.
Ideas are shared.
Keeps DKG members informed and builds pride in membership.
Encourages lifelong learning.

DKG has a presence on social media. Connect with them using your favorite social media platform.

Facebook: www.facebook.com/dkgorg
Twitter: @DKG_SI
Instagram: @DKGSI
LinkedIn: www.linkedin.com/company/delta-kappa-gamma-society-international
Pinterest: www.pinterest.com/DKGSI/
YouTube: www.youtube.com/user/DKGAustin

What is your favorite social media platform?  Why?